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Howorth have generously agreed to be an associate sponsor of the challenge, which will see around 20 cyclists tackle a formidable 300-mile route along Ireland’s wild and rugged southern coastline in June.
The Bolton-based company will also be represented on Wild Atlantic Adventure by their Finance Director Adam Ainslie, who is saddling up alongside rugby league stars like Gareth Ellis, Andrea Dobson and Bob Beswick for four tough but memorable days.
The sponsorship cements the strong partnership between RL Cares and Howorth, whose staff regularly take part in dedicated Offload mental fitness and wellbeing workshops delivered by the charity’s welfare team.
RL Cares Partnerships Manager Nav Uppal said: “We are thrilled to have Howorth Air Technology as partners of the Wild Atlantic Adventure and looking to helping Adam create some wonderful memories from taking part in the ride.
“Howorth are terrific supporters of our work and their sponsorship alongside Adam’s participation takes that support to a whole new level.
“All the funds we raise on the Wild Atlantic Adventure will enable us to continue making a positive difference to the lives of people across rugby league communities, especially current and retired professional players who have concerns about dementia and memory loss.”
John Hale, Continuous Improvement and QHSE Director at Howorth Air Tech, said: “Howorth is incredibly proud to be taking our support for the RL Cares annual fundraising bike ride to the next level this year.
“In 2023 our team raised over £1,000 holding our own virtual ride in our offices, but with Adam joining the team in Ireland we are planning to continue to raise awareness and support our partners at RL Cares again.
“The partnership we have with RL Cares is an extremely important part of our wellbeing programme and delivers great value to our team, so of course we are more than happy to be helping where we can.”
The Wild Atlantic Adventure is taking place in partnership with Rugby Players Ireland, the organisation that provided welfare support to rugby union players across Ireland, and in association with Wakefield-based central heating experts Boiler Central.
Howorth, which has its headquarters in Farnworth, Bolton, and a facility at Raven Locks in Little Hulton, Salford, designs, manufactures and assembles ultra clean air equipment for use in operating theatres, and for the pharma, biotechnology and life science industries. The company, which turns over more than £20m a year, employs over 130 staff across its operations in the UK and the United States.
And help us make a difference.
We need your support to be able to continue enhancing the lives of people in communities wherever Rugby League is played.